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It can be really tricky to find the time in a busy week to write a newsletter. I've experienced this personally and in getting journalists in newsrooms to stay on newsletter publishing schedules when their jobs involve so many different elements.  Here are 5 ways of ensuring you stay on track and keep strengthening your connection with your subscribers. They can be used for any regular task you find you're struggling to complete: 1. Block out time in your calendar: If it's n

We're nearing the end of January and at this point the initial go-getting energy that launches us into the New Year can start to wane. So to help you keep your social channels and newsletters shining bright during some of the darkest days of the year, here is a list of content ideas. We designed these with individual creatives and creative businesses in mind, but they can also be used by other organisations if you find them relevant to your work. We'll be sharing content idea

I worked with loyalty funnels a lot when I was leading audience strategy for Reach Plc's North West and North Wales news brands, and found they helped me understand audiences better and what I needed to implement to help them grow. Editorial audiences may have different needs to those of non-profits but the principle is the same - your audience members become more loyal as they move down the funnel. Those at the bottom are worth a lot more to you than those at the top and en

Raised Voices has received grant funding to create a Reporting on Migration toolkit for the Northern Ireland media. Produced by co-directors Maeve Connolly and Laura Davis, it will provide journalists with an ‘at-a-glance’ document allowing them to confidently identify, challenge and correct misinformation or disinformation in live and breaking news environments and to produce respectful journalism containing the correct terminology. Crucially, the reporting guidelines are be

It's funny how people's usual preferences go out the window when it comes to Christmas. One minute you're all white walls and beige sofas and the next you're shinning up a drainpipe to stick a 10ft inflatable Santa on the roof. In November, you're sticking rigidly to a gym schedule and vitamin shakes, but come December you transform into a predominantly couch-based creature subsisting on pigs-in-blankets and mint thins. It can be the same for newsletter readers. Habits change

In a recent Kickstart Your Newsletter training session for creatives beginning a newsletter or wanting to revitalise the one they've already got, I shared lots of examples of artists, writers and other types of creators doing it well - but it took me ages to find them. That's because they take time to put together a fantastic email that engages with their community of subscribers - but they don't necessarily think about making it visible. There are lots of ways to grow your

The reason for starting a newsletter is usually about what you want - you're looking for a new way to increase visits to your website, you're keen to share some of the expertise you've built up over the years, you want the chance to write. Those things are important. Without a clear goal for your newsletter you're likely to fall out of the habit of sending it and you may start to wonder why you began it at all. But equally as important is what your readers want from your news

Every content decision should start with your organisation's mission - each story, update and call-to-action should be illustrating and supporting your cause.

If you’ve ever promised yourself you'd finally send that newsletter but found yourself staring at a blank page, you're not alone. For...

Figure out what you want to do or other people will decide for you - this is the last piece of advice my executive coach gave me before I...