top of page
All Posts
Stop the Christmas unsubscribe spike
Have you found yourself unsubscribing from lots of newsletters lately, rather than just ignoring or deleting them? Or are you planning a post-Christmas clear out of your inbox to start the New Year with less digital clutter? It’s pretty common for newsletters to see a spike in unsubscribers at this time of year for a number of reasons including: Our inboxes are flooded with promotional emails - sales, gift guides, last-minute shipping deadlines and festive messages - and it g
Laura Davis
Dec 9, 20251 min read
Storytelling will transform your December newsletters
It's funny how people's usual preferences go out the window when it comes to Christmas. One minute you're all white walls and beige sofas and the next you're shinning up a drainpipe to stick a 10ft inflatable Santa on the roof. In November, you're sticking rigidly to a gym schedule and vitamin shakes, but come December you transform into a predominantly couch-based creature subsisting on pigs-in-blankets and mint thins. It can be the same for newsletter readers. Habits change
Laura Davis
Dec 4, 20252 min read
1 little thing you can do right now to grow your newsletter mailing list
In a recent Kickstart Your Newsletter training session for creatives beginning a newsletter or wanting to revitalise the one they've already got, I shared lots of examples of artists, writers and other types of creators doing it well - but it took me ages to find them. That's because they take time to put together a fantastic email that engages with their community of subscribers - but they don't necessarily think about making it visible. There are lots of ways to grow your
Laura Davis
Nov 17, 20251 min read
The secret to a newsletter people actually read
The reason for starting a newsletter is usually about what you want - you're looking for a new way to increase visits to your website, you're keen to share some of the expertise you've built up over the years, you want the chance to write. Those things are important. Without a clear goal for your newsletter you're likely to fall out of the habit of sending it and you may start to wonder why you began it at all. But equally as important is what your readers want from your news
Laura Davis
Oct 17, 20252 min read
How to write newsletters that support your mission
Every content decision should start with your organisation's mission - each story, update and call-to-action should be illustrating and supporting your cause.
Laura Davis
Oct 10, 20251 min read
Struggling to keep up with your newsletter? Try this 5-week challenge
If you’ve ever promised yourself you'd finally send that newsletter but found yourself staring at a blank page, you're not alone. For...
Laura Davis
Oct 3, 20252 min read
Why we set up Raised Voices
Figure out what you want to do or other people will decide for you - this is the last piece of advice my executive coach gave me before I...
Laura Davis
Sep 2, 20252 min read
bottom of page