5 ways of carving out time for your newsletter

It can be really tricky to find the time in a busy week to write a newsletter. I've experienced this personally and in getting journalists in newsrooms to stay on newsletter publishing schedules when their jobs involve so many different elements. 

Here are 5 ways of ensuring you stay on track and keep strengthening your connection with your subscribers. They can be used for any regular task you find you're struggling to complete:

1. Block out time in your calendar: If it's not there something will always come along to fill up your time - and having a routine stops you wasting time and energy thinking about when you're going to write it, you just get on with it.

2. Play to your energy levels: I am usually most focussed for deep work in the mornings so that's the time of day I try to use for writing. But if my newsletter was a list of tips, updates or was image-led then I would probably tackle it in the afternoon when I'm looking for something that needs less flow.

3. Set a timer: Give yourself a reasonable amount of time - but not so generous you can afford to get distracted.

4. Tell people how often and when you will be sending it so you feel obliged to meet their expectations.

5. Design a newsletter you love putting together - so that it's a pleasurable break from other work rather than a chore on your to-do list. If you don't enjoy writing it, it's less likely your subscribers will enjoy reading it.

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