Comms for Creatives

It can be really tricky to find the time in a busy week to write a newsletter. I've experienced this personally and in getting journalists in newsrooms to stay on newsletter publishing schedules when their jobs involve so many different elements.  Here are 5 ways of ensuring you stay on track and keep strengthening your connection with your subscribers. They can be used for any regular task you find you're struggling to complete: 1. Block out time in your calendar: If it's n

We're nearing the end of January and at this point the initial go-getting energy that launches us into the New Year can start to wane. So to help you keep your social channels and newsletters shining bright during some of the darkest days of the year, here is a list of content ideas. We designed these with individual creatives and creative businesses in mind, but they can also be used by other organisations if you find them relevant to your work. We'll be sharing content idea

In a recent Kickstart Your Newsletter training session for creatives beginning a newsletter or wanting to revitalise the one they've already got, I shared lots of examples of artists, writers and other types of creators doing it well - but it took me ages to find them. That's because they take time to put together a fantastic email that engages with their community of subscribers - but they don't necessarily think about making it visible. There are lots of ways to grow your

The reason for starting a newsletter is usually about what you want - you're looking for a new way to increase visits to your website, you're keen to share some of the expertise you've built up over the years, you want the chance to write. Those things are important. Without a clear goal for your newsletter you're likely to fall out of the habit of sending it and you may start to wonder why you began it at all. But equally as important is what your readers want from your news

If you’ve ever promised yourself you'd finally send that newsletter but found yourself staring at a blank page, you're not alone. For...