The reason for starting a newsletter is usually about what you want - you're looking for a new way to increase visits to your website, you're keen to share some of the expertise you've built up over the years, you want the chance to write. Those things are important. Without a clear goal for your newsletter you're likely to fall out of the habit of sending it and you may start to wonder why you began it at all. But equally as important is what your readers want from your news
Every content decision should start with your organisation's mission - each story, update and call-to-action should be illustrating and supporting your cause.
