How to create a newsletter welcome series

When someone joins your mailing list, they are at their peak level of interest in your organisation and your mission. A well-planned welcome series uses this moment to build trust and provide clarity before you ever ask for a booking or a donation.

What is a welcome series?

It's an automated sequence of emails sent to new subscribers immediately after they join your mailing list. It is an essential tool for introducing your mission and building trust during the period when a new supporter is most engaged with your work.

Many organisations send a single welcome email but they are missing an opportunity to make a deeper connection with their subscribers.

If your platform will only let you send a single email, don't despair - read our guide on how to craft your welcome in a way that includes all the key messages without overwhelming your reader.

To help you get started, we have developed a free five-day mini-course that provides a practical, step-by-step guide to drafting and implementing your own professional three-part sequence. Each day you will receive an emailed lesson, which includes a practical drafting exercise. By the end of the week, you will have created a complete three-part sequence ready to automate.

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