Training
You can book on to our current workshops below or get in touch if you would like to discuss bespoke training for your organisation.
Digital Comms Bootcamp
for cultural organisations
4 x weekly 60-minute workshops, taught online
1 x 90-minute social video workshop, taught in-person
£200 total (special price for The Culture Network LCR members)
This online programme has been specially designed after conversations with arts organisations, including members of The Culture Network LCR. Taught by professional journalists skilled in engaging audiences with experience of marketing arts and heritage organisations and charities, it avoids jargon and focus on what you need to know. All participants receive access to tools, templates and workbooks so you can apply what you’ve learned right away - and start seeing a difference.
We send a questionnaire to participants ahead of the bootcamp to get an idea of your individual concerns to ensure we address them in the sessions.
You learn alongside other people in the same situation, learning from each other and building connections that outlast the bootcamp.
Programme
Week 1: Level Up Your Newsletters
Week 2: Strategic Social Media
Week 3: Making Your Website Work for You
Week 4: Demystifying Analytics
Week 5: Mastering Video (90min session held in person at VG&M, Liverpool)
Upcoming Dates
By the end of the course you will...
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Understand how newsletters, social media and your website work together as a single, powerful engine.
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Identify exactly who you are talking to and what content they truly value.
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Define clear, achievable milestones that align with your mission.
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Manage your comms in a way that supports your team rather than draining them.
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Use analytics to stop guessing and start improving engagement.
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Walk away with a practical, joined-up communications plan you can implement immediately.
Expert instructors
Maeve Connolly
Co-director, Raised Voices CIC
An audience development consultant with 25 years of journalism experience, Maeve is the former Head of Audience Strategy and Growth at the Irish News, where she was instrumental in guiding the legacy news organisation through its digital transformation.
Laura Davis
Co-director, Raised Voices CIC
An arts journalist and audience development consultant, Laura previously led on newsletter, social media and loyalty strategies for some of the UK’s biggest regional news brands including the Liverpool Echo and the Manchester Evening News. She was also arts editor of both the Liverpool Daily Post and Echo.
Tom Canning
Analytics consultant
Tom has worked in digital publishing for more than 20 years with experience in almost every behind the scenes aspect. At Reach Plc, he was a driving force in the early days of newsroom analytics where he turned data into content ideas and revenue.
Alice Walker
Video Producer
A video producer and content creator from Liverpool, Alice worked as a senior video journalist at the Liverpool Echo for four years, running its social media accounts and attending some of the biggest live news scenes in Merseyside's history.